14 October, 2022
Should You Use Promotional Bags in Marketing?
Promotional bags are very beneficial in marketing and can do wonders to advertise your company’s name. Promotional bags are great giveaways and effective sales tools for businesses big and small, but you must choose the right bag or backpack to give out to be most effective. To help you choose the right promotional bags or backpacks, here are some of the top reasons why promotional bags are effective in marketing
1. They get more attention than other forms of promotion
As a highly visible marketing tool, promotional bags tend to attract attention. With advertising messages that come through, such as free gifts inside or presents for you, these bags make people curious about what’s inside. When they open a bag and find an item of use, they will appreciate and feel good about your company or brand.
You are making an impression
Promotional bags are seen throughout your potential customers’ day-to-day lives because they carry their belongings in them. It is important that you leave a lasting impression on your customers whenever you can — it means more business for you in return.
They help promote your brand/company name
The best thing about promotional bags is that they allow you to include your logo and contact information on them. This allows customers to see where they came from if they lose or forget their items.
They are useful gifts
Because promotional bags contain items of use, most recipients will be happy to receive one from you. This makes it easy for them to remember who gave it to them when asked by friends or family members.
2. Brands can connect with their customers directly
Even if an intermediary sells a product, you can still provide customers with branded bags that they will use to carry their products home. An additional layer of marketing has been created with very little cost. Simply by handing out promotional bags for free, your business will have access to many platforms where your products can be advertised and shared with everyone who carries them home. This isn’t just an advertisement for your brand – it’s an advertisement for all products your company.
By providing consumers with useful, complimentary items (such as custom printed shopping bags), you build trust between your brand and your clients. People tend to do business with those they like, so by making your clients feel good about doing business with you, you establish a strong rapport which ultimately leads to more sales.
3. Economical, Yet Brand Building
One of the most effective forms of marketing is word-of-mouth. The more people who know about your brand, product or service, and like it enough to talk about it, will create an amazing form of advertisement for you. With promotional bags, these types of relationships can be formed much more easily than with any other kind of advertising campaign or tactic. So if you're trying to boost your company's image and get potential customers talking about your business and its products, look no further than a customised promotional bag.
4. Branded bags bring instant recognition
When we think of promotional bags, what comes to mind is usually a logo-printed bag that we can carry everywhere. With branded bags, your brand will be recognised instantly. You don’t have to spend extra money to get noticed on your marketing campaign because people will easily see your logo and name on these bags.
The Promotional Bags Team