21 June, 2022
How Restaurants Can Use Promo Bags To Promote Your Takeaway Service
It is a challenging time we live in and especially for the hospitality industry. Restaurants are suffering, but this has opened a new service of takeaway food that many would have not done before. This also brings opportunities to promote your restaurant and takeaway food menu by utilising promotional bags. Most places just get plain paper bags, put the take-away in them and when the client picks it up, that’s the end of it, but what if it wasn’t. Instead of plain paper bags, why not get a paper carry bag printed with your restaurant details. A plain small paper bag people will just throw out, but a more substantial bag they would keep for other things.
If you want to go that bit extra, instead of using something disposable like paper bags, get a reusable bag such as a non-woven bag. In bulk, they are cheap to buy and when you give your take-away food to the customer, they will have a bag they can then use for shopping. As long as you brand the bag with clear lettering of your restaurant and what you offer, the bag then becomes a walking billboard for your business every time the customer takes it shopping. Maybe get innovative and print your entire menu on the bag. That would certainly get people’s attention. If these are too expensive to give out all the time, perhaps you can run a special, limited edition and give them out for a month as long as people spend a certain amount of money on their takeaway meal. It gives the client an incentive to spend a little extra to get a nice bag, gives you more revenue and also more advertising.
If your restaurant involves serving cold food you could also consider giving cooler bags. Again, customers can use them afterwards for when they go shopping or maybe on a picnic. It could be a limited-time giveaway or offer them a small additional sum to the cost of the meal. It will continually remind them of your business, plus it helps entrench customer loyalty. Who would not go back to a restaurant they received a generous gift from? They don’t need to be large. If it’s a smaller order it could even be a lunch bag size. Still, plenty of branding on the side to remind them where they need to go next time they are looking for a takeaway meal.
Businesses need to be creative nowadays to retain clients and also to advertise themselves. There are so many different types of media to do this, but providing something tangible, that people can touch and feel is always a superior way to advertise. Whether you offer them with every order, offer them when someone spends a certain amount of money, do them as a limited edition special or offer them for an additional nominal fee, promotional bags can be a very effective tool for restaurants to advertise themselves.
If you would like to try this for your restaurant but are unsure what would work best, give us a call or send us an email and one of our sales team can assist you with recommendations on both the bag itself and branding.
The Promotional Bags Team