30 March, 2023

Creating Successful Promotional Bag Campaigns: 5 New Rules

Promotional bags are highly effective tools in drawing attention to your business, especially during the holiday season when shoppers are looking for unique products they can give to their loved ones as gifts.

However, there are several things you should keep in mind while promoting your business through these bags to ensure you get the maximum number of customers possible while also preventing some of the more common mistakes that can occur with these types of campaigns.

Here are five new rules for creating successful promotional bag campaigns.

1. Create Something Unique
In a world where consumers are bombarded with marketing messages, it's more important than ever to create something unique that will capture their attention.

Here are some good rules to follow:

• Make your brand's logo the focus of the design. 
• Select an eye-catching colour palette and limit the colour selection to two or three colours. 
• Use high-quality paper stock for the bag itself and your promotional materials. 
• Include detailed information about your products or service inside the bag

2. Create Great Visual Content
Visual content is more important than ever before. To create a successful bag campaign, you must create great visual content that will stand out and grab attention.

You can also include a call-to-action on the printed bag to encourage your customers to share their purchases on social media platforms like Facebook and Instagram.

3. Offer a Chance to Win Your Product
A surefire way to get people interested in your promotion is to offer a chance to win your product. This creates a sense of urgency and excitement and gets people talking about your brand.

Make sure the rules are easy to follow and that you promote the contest widely. You want as many entrants as possible, so they will all be promoting your campaign.

4. Tell The Story Behind Your Brand, But Keep it Short and Sweet
You need to tell the story behind your brand. Keep it short and sweet so that people can quickly understand what you're all about. You also need to ensure that your bags are high-quality and eye-catching. People should be able to see your brand name and logo from a distance.

5. Get The Word Out
You can't just create a perfect promotional bag and expect people to find it. You have to get the word out there if you are not going to distribute them at an event or in-store.

• Use social media platforms like Twitter, Facebook, and Instagram to share photos and information about your campaign. Make sure to use relevant hashtags so people can easily find your posts.
• Create a dedicated landing page on your website for your campaign. This will make it easy for people to learn more about what you're offering and how they can get involved.
• Send out email blasts to your list of subscribers. Include a link to your campaign landing page in the email so people can quickly learn more and take action.

The Promotional Bags Team