14 April, 2023
5 Tips to Create Eye-Catching Promotional Bags When Rebranding
Creating your own promotional bags can be easy and inexpensive to get your company’s name out into the public eye and put your business on the map. If you have not yet created promotional bags, the first step is to carefully consider the image you want to project and the message you want to send about your business or organisation. After that, you can use these five tips to ensure that your rebranding of promotional bags goes off without a hitch.
1. Target the Right Market
You can’t just put any old logo on a bag and expect it to sell. You must ensure you are targeting the right market for your product. Consider who will use the bag and what they will use it for. Will they be carrying it around town or taking it on a hike? Is it a fashion-forward item or more functional? Once you know your target market, you can begin narrowing down your promotional bag options.
2. Think Like Your Audience
The first step is to research and understand your target market. This will help you know what type of bag they would respond to best. You need to have a clear and concise message that you want your bags to communicate.
Design is key! The bag should be eye-catching and visually appealing. The bag's quality is also important – you don’t want it to fall apart after just a few uses. Make sure the price is right – too high, and people won’t buy it; too low, and they’ll think it’s cheap and not worth their time.
Once you set everything, promote your bags.
3. Build an A-Team
You can’t do it all alone. As you embark on your rebranding journey, building a strong team that will help you with every step is important. Here are tips to help you impress your audience:
- Define your goals and objectives. What does success look like for your rebrand? Be specific and realistic in setting your goals to measure your progress along the way.
- Do your research. Learn everything you can about your target audience, your competition, and the latest trends in your industry. This research will be invaluable as you develop your new brand identity.
- Create a mood board.
4. Start With an Inventory Audit
As you rebrand your promotional bags, it's important to focus on creating a consistent look and feel. This means using the same colours, fonts, and aesthetics across your marketing materials. Consistency will help create a cohesive brand that customers can easily recognise and remember.
5. Work on Consistency
Consistency is key when rebranding promotional bags. Your new look should be applied to all materials, from business cards to website graphics. Keep in mind how customers will receive your new branding, and make sure it’s consistent with the image you want to project.
In addition to visual consistency, make sure your messaging is on point. The words you describe your brand should reflect the changes you’ve made. Be clear, concise, and consistent in your communications.
The Promotional Bags Team