30 September, 2022
5 Tips for Choosing the Perfect Promotional Bags
Promotional bags are a fantastic marketing tool because they’re an item that everyone has to use and, therefore, will repeatedly see your brand name associated with it. However, choosing the right promotional bag isn’t always easy, especially if you aren’t sure what to look for or how to find the best bags at the best prices possible. If you want to choose promotional bags that your clients and customers will love, follow these tips for choosing the perfect promotional bag.
1. Budget
How much you plan to spend on your bags depends mainly on what you plan to do with them. Are they strictly giveaways, or are you planning to resell them? Do they need to be reusable or single-use only? Choose a budget based on how many people will receive your bag and how long each recipient will use it.
2. Quality of design
Not all promotional bags are created equal. Before using any bag, make sure it’s an effective marketing tool. A stylishly designed bag will get more attention than an ugly one — but what matters is that it fits your brand’s identity and aesthetic and doesn’t look tacky or out of place with any other marketing materials. If you don’t have someone in-house to design these things, reach out to an agency or freelancer who can help you find an appropriate design.
3. Purpose
What’s your purpose? Are you giving them away, trying to sell them or building your brand and image? A big part of choosing promotional bags is figuring out what you’re trying to accomplish. How do you plan on using these bags? What do they need to look like, feel like and be able to do? The clearer you are about how and why these bags will be used, the better equipped you will be when choosing.
4. Durability
When searching for promotional bags, you want to look for quality materials and durability. A flimsy bag won’t last very long and certainly won’t be remembered. Instead, look for bags made of heavyweight vinyl or high-quality paperboard with strong stitching and reinforced seams. It’s also essential to consider how frequently your giveaway will be used. For example, a reusable tote might not be practical if it means replacing it every few months — but it would make sense if users could use it daily. Similarly, a heavy-duty cooler wouldn’t make sense in environments where they need to stay light. Still, they are perfect giveaways at summer picnics and outdoor events in warmer climates.
5. Recyclable
A reusable bag should be something you can carry around wherever you go, but a genuinely environmentally-friendly bag will have one more feature: recyclability. As opposed to being made of non-biodegradable materials (like most shopping bags), a sustainable bag is made from renewable resources. It can be completely broken down into constituent parts at the end of its life cycle. By purchasing a high-quality, functional promotional bag, you can support your customers' ecological values while receiving a product that will help your brand become popular.
The Promotional Bags Team