5 September, 2022

4 Ways to Use Promotional Bags to Boost Your Brand

Promotional bags are useful and attractive, making them perfect as giveaways at tradeshows, special events, and other marketing opportunities. Take advantage of the following five ways to use promotional bags to boost your brand. By considering these tips when you plan your next giveaway, you’ll be able to make your company stand out from the competition and ensure that customers remember your brand name.

1. Have strong branding on the bags
A promotional bag is a practical giveaway, but it's also an opportunity for your company to showcase its branding. So, make sure your logo and branding elements are clearly visible so that people can see your company every time they carry their new shopping bags. It's a chance for them to remember you, talk about you and possibly check out your website. If they love what they see, they may even take action by connecting with you on social media or contacting you with any questions they have.

2. Include an incentive inside each bag
A common mistake many brands make when building brand awareness is putting all their promotional eggs in one basket. You can spread your reach and influence beyond a single giveaway by including an incentive inside each bag you distribute. Whether it’s a sample of your product, an information sheet or something else entirely, having multiple contact points with your potential customers ensures that you’ll establish yourself as an authority on whatever topic you are promoting. Don’t rely on just a single giveaway—include incentives inside each one if you want true branding success.

3. Create matching items to go with your bag
Adding matching items to your giveaways can help boost your brand and make sure that customers remember you. For example, if you're giving away custom duffel bags, consider adding pens with matching patterns. Add more than one way for people to carry their items. The more ways they carry their bag, such as by hand or over their shoulder, the more opportunities to share it with others. And if they can't make a choice? Offer a discount on both products. People don't want just one of your custom giveaway bags—they'll want multiples if something happens to one.

4. Focus on selling, not giving away, at first
The trick is to start charging people for promotional bags you hand out in high-traffic areas, like conferences and trade shows. When you offer bags with your company’s logo and branding, people will see your bags everywhere and begin to associate your brand with quality. If you give away a lot of freebies at first, there won’t be much of an impact on your sales numbers. But if they like what they see on your promotional items, they’ll come back for more—and hopefully will pay full price when they do. Once you’ve established a strong brand association through these promotional bags and started making money, it can be time to move on to giveaways paid for by attendees or clients.

Using promotional bags is simply a great way to boost your brand. As you’ve seen, there are many creative ways to use bags in marketing efforts; plus, when people use those bags, they often see your logo. 

The Promotional Bags Team