16 May, 2023
3 Tips When Designing Promotional Bags
Promotional bags have been a great way to increase brand awareness for many businesses and organisations, but picking the right one can be difficult. While many believe that all promotional bags are created equal, this isn’t true. Promotional bags should be treated as your most direct marketing channel to reach your target audience, and when you choose the wrong bag, you will not be able to get the results you want. We’ve put together these tips for designing the perfect promotional bag for your organisation or business.
1. Size Does Matter
When it comes to promotional bags, size does matter. You want a large bag to fit all of your marketing materials, but not so large that it's cumbersome to carry. Keep your audience in mind when choosing a size. For example, if you're targeting busy moms, a large tote bag might be more appreciated than a small one.
Don't forget to leave room for branding. Make sure there's plenty of space on the bag for your company logo and contact information. Colour is important, too. Choose a colour that represents your brand well and will stand out from the crowd.
2. How to Choose the Right Colour
Colours can convey different messages and affect people's moods, so choosing the right colour for your promotional bag is important.
- Consider your brand colours. If you have already established brand colours, stick with those.
- If you're starting from scratch, think about what kind of message you want to convey. For example, red is often associated with energy and excitement, while blue is associated with calm and trustworthiness.
- Don't be afraid to experiment. Try out a few different colours and see which ones resonate best with your target audience.
- Remember that certain colours may be more popular than others – but that doesn't necessarily mean they're right for your brand.
3. What Type of Closure is Right for You?
Not all bags are created equal – especially when choosing the right closure type. From drawstrings to zippers, there are a variety of options to choose from. So, how do you know which one is right for your promotional bag? You can do research and see what people accept and like. It may also depend on the type of bag you want to use.
Conclusion
Designing promotional bags can be a hassle. However, keep in mind that the tips can help you make the right decision hassle-free. Think about your audience. Who will be carrying your bags? What will they be using them for? Keep these people in mind when designing your bag. Consider the size of the bag. You want it to be large enough to hold whatever promotional materials you’re putting inside but not so large that it’s cumbersome to carry.
Choose a material that’s durable and easy to clean. You don’t want your bag falling apart after just a few uses. Make sure the bag is well-constructed. Cheaply made bags will reflect poorly on your brand. And then use the best colours that represent your brand.
The Promotional Bags Team